TRACKING TOOLS

Web analysis tools and social media

Facebook
We use the "conversion pixel" or visitor action pixel of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). By calling up this pixel from your browser, Facebook can subsequently recognize whether a Facebook ad was successful, e.g. led to an online purchase. We only receive statistical data from Facebook for this purpose without any reference to a specific person. This allows us to record the effectiveness of the Facebook ads for statistical and market research purposes. In particular, if you are logged into Facebook, please refer to their privacy information at https://www.facebook.com/about/privacy/. Please go to www.facebook.com/settings?tab=ads if you wish to revoke your consent to the Conversion Pixel.

Google Analytics
Some of our websites use Google Analytics to analyze and improve their use.

Google Analytics is a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The legal basis for the processing of data using Google Analytics is Art. 6 (1) lit. f DS-GVO. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

We use Google Analytics with the extension "_anonymizeIp()". This shortens the IP addresses (so-called IP masking). A reference to specific persons can thus be excluded. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This ensures an adequate level of data protection even in exceptional cases where Google transfers personal data to the USA.

Information about Google: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

More information on Google's terms of use:
www.google.com/analytics/terms/de.html

More information about Google's privacy policy:
www.google.com/intl/de/analytics/privacyoverview.html

Google reCAPTCHA
In order to ensure sufficient data security when submitting forms, in certain cases we use the service reCAPTCHA, a service of the company Google LLC, 1600 Amphitheater Parkway, Mountainview, California 94043, USA.

This allows us to distinguish whether the input is made by a human or abusively by automated computer programs (bots). Through the use of reCAPTCHA, the IP address of the user and possibly other data required by Google for the reCAPTCHA service are transmitted to Google. The privacy policy of Google LLC applies here.

The legal basis for the use of reCAPTCHA is Art. 6 (1) lit. f DS-GVO. The verification of form entries as to whether they were created by a human being represents a legitimate interest of the website operator.

Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This obliges Google to maintain a level of data protection comparable to that in Europe, even when transferring data to the USA. This means that an appropriate standard of data protection is observed even in the exceptional cases in which Google transfers personal data to the USA.

European contact details from Google:

Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow StreetDublin
D04 E5W5
IrelandPhone
: +353 1 543 1004

For more information about Google LLC.'s privacy policy, please visit http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/.

Instagram
Our website uses so-called social plugins ("plugins") from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, for example in the form of an "Instagram camera".

You can find an overview of Instagram plugins and their appearance here:
http://blog.instagram.com/post/36222022872/introducing-instagram-badges
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Instagram. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly assign your visit to our website to your Instagram account. If you interact with the plugins, for example by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed there to your contacts. For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

If you do not want Instagram to collect the data collected through our website
directly to your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).

Social Plug-ins
We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, LinkedIn. In doing so, personal data is transmitted to the respective plug-in provider with the help of a button and stored there.

The respective plug-in provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for non-logged-in users) for the display of needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. f DS-GVO.

The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, the data we collect is directly assigned to your account with the plug-in provider. In the case of US providers, transmission takes place in the USA; these providers have submitted to the EU-US Privacy Shield:

www.privacyshield.gov/EU-US-Framework

For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the data protection declarations of these providers provided below. There you will also receive further information about your rights in this regard and setting options for protecting your privacy:

Vimeo videos
We have integrated Vimeo videos into our online offer, which are stored on http://www.vimeo.com and can be played directly from some of our websites.

By visiting the website, Vimeo receives the information that you have accessed the corresponding subpage of our corresponding website. In addition, log files are transmitted. This occurs regardless of whether Vimeo provides a user account through which you are logged in or whether no user account exists. If you are logged in to Vimeo, your data is directly assigned to your account. If you do not want the assignment with your profile at Vimeo, you must log out before activating the button. Vimeo stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) for the provision of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Vimeo to exercise this right.

For more information about the purpose and scope of data collection and processing by Vimeo, please see the privacy policy. There you will also find further information about your rights and setting options to protect your privacy: https://vimeo.com/privacy. Vimeo also processes your personal data in the USA.

More information about Vimeo: Vimeo LCC, 555 West 18th Street, New York, New York 10011, USA

YouTube videos
We have integrated YouTube videos into our online offering, which are stored on http://www.YouTube.com and can be played directly from some of our websites.
By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, log files are transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
For more information on the purpose and scope of data collection and processing by YouTube, please refer to Google's privacy policy. There you will also find further information about your rights and settings options to protect your privacy: https://www.google.de/intl/de/policies/privacy.
Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
More information about Google:
Google Inc, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

Munich, 16.09.2019
Law 24/7 Schröder Rechtsanwaltsgesellschaft mbH